SellMath / Advertising
CPC Calculator
Calculate your average cost per click from advertising spend and clicks.
Your estimate
- Cost per click
Calculated in your browser. Your entries are not sent anywhere.
How the calculation works
CPC = ad spend ÷ clicks
A dash means the ratio is undefined or the target cannot be reached.
Frequently asked questions
What does CPC measure?
CPC is the average amount spent per click. It does not measure conversions or profit.
What if there are no clicks?
CPC is undefined when clicks are zero; the calculator shows a dash.